Useful before the first build.

Free, editable playable-ad production templates. No signup required. Read the guide, copy the template, and adapt it to your game.

Playable brief

Capture the game, creative question, assets, review owner, and delivery scope. Read the guide.

Brief template · Markdown
Completed fictional example · JSON

QA and handoff

Record checks, conditions, results, and known limitations before accepting a build. Read the guide.

QA checklist · Markdown
Illustrative QA receipt · Markdown

Creative test matrix

Connect a hypothesis, control, creative change, metric, and decision. Includes a clearly hypothetical worked example. Read the guide.

Test matrix · JSON

Production scoping worksheet

Count masters, qualified variants, and exports before estimating a project. Read the guide.

Scoping worksheet · Markdown

Bring the brief to life

These resources help organize decisions. They do not establish campaign results or certify a build for an ad network. When you are ready, send us your playable brief or explore our work.