How Much Does a Playable Ad Cost?

How More Playables prices the work

There is no fixed public price menu. We discuss the number of new concepts and controlled variants, what can be reused, the named networks and languages, and the delivery rhythm. You receive a written scope and negotiable quote before production begins; sending a brief does not place an order.

More volume can change the per-creative rate when the work shares a reusable production system. The proposal names the total fee, deliverables, payment terms, and how additional creative or a new mechanic would be priced.

What changes a quote

• Mechanic and state complexity: one drag with clear feedback differs from a multi-stage simulation.
• Asset readiness: layered source, animation states, rights, and usable audio reduce recovery and recreation work.
• Rendering and runtime: short 2D and simple 3D differ from complex 3D, physics, video, or unsupported engine conversion.
• Languages and layouts: translated strings can change space, direction, fonts, images, audio, CTA, and review requirements.
• Destinations: each named network or product adds packaging and verification work.
• Review structure: a clear owner and bounded decisions differ from open-ended concept exploration.

Illustrative scenario A: one master

Suppose a studio supplies approved layered 2D art for one short mechanic, one language, one orientation, and a small named network set. The quote would depend on the interaction and asset work, the exact destination packages, review rounds, and delivery schedule. This is a scoping example, not a current offer or estimate.

Illustrative scenario B: one master and six variants

Suppose one game needs an accepted master plus six controlled changes around the same mechanic, with exports for two named networks and one language. A written proposal would specify which creatives receive which exports, the included review rounds and QA checks, and the total fee. If two requested ‘variants’ introduce new mechanics, they would be scoped as new masters and quoted accordingly. This is an example of how to count work, not a package or quoted price.

What a comparison must include

Software price is not total production cost

A tool subscription may be one line in a do-it-yourself workflow. Also count operator time, interaction design, asset preparation, custom logic, source control, review, device and network QA, packaging, and ongoing maintenance. A managed service includes different responsibilities, so compare outputs and ownership rather than only the first visible fee.

Common exclusions

Media buying, performance analysis, substantial original art, complex 3D, unsupported engine conversion, extensive localization, new core mechanics, and account-specific upload work are excluded unless the proposal includes them.

Complete the scoping worksheet before requesting a quote, then review how our pricing works. The worksheet keeps missing languages, destinations, and variants from appearing late.