A production table with a tablet and phone showing the same fictional match game, surrounded by interaction sketches

Playable ads for mobile-game UA teams

You send the game. We return the playable.

We design and build HTML5 playable ads, create controlled variants, and deliver source files and QA-checked packages for your agreed ad networks.

Start a playable briefPlay our work

Your decisions. Our production.

We handle the playable, the controlled variations, the packaging, and the QA. You approve the decisions, without managing every handoff.

Play the work.

A small game.
A clear reason to play.

Explore 41 playable ads produced by More Playables. Each portfolio entry explains the interaction before the runtime loads, with deeper production breakdowns for three flagship pieces.

Open the playable portfolio
Opening frame from the More Playables Color Block Jam playable

Color Block Jam

Swipe the green block through a packed grid toward the matching green exit on the board edge.

Opening frame from the More Playables Bridge Race playable

Bridge Race

Drag the runner across a forward-moving lane, collect purple bridge pieces, and choose arithmetic gates on the route to the prize.

Opening frame from the More Playables Coin Sort playable

Coin Sort

Select coin stacks, move them between tubes, and combine matching values in a race to seven merges.

A team compares colorful playable hooks across phones and a tablet in a bright device lab

Services

One production team from the first useful question to a checked, network-ready delivery.

Turn the game, audience, current creative, and test objective into an approved production brief with clear boundaries.

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The Process

Five clear review points carry one testable idea from source game to checked delivery.

01.

Send the game

Share the game, existing creative, source assets, target networks, and the decision you want the playable to test.

A hand chooses between three colorful playable concepts in a bright device lab

02.

Align the brief

Agree the mechanic, test hypothesis, production scope, and review points before build work begins.

A team compares colorful playable hooks across phones and a tablet in a bright device lab

03.

Build the master

Review one playable experience as the accepted reference for interaction, feel, messaging, and the rest of the delivery.

A hand triggers an original platform-game interaction on a tablet

04.

Make controlled variants

Change the agreed variables while keeping the approved master as the baseline, so each version answers a clear question.

A hand swaps a game module beside three coordinated playable variants

05.

Review, package, and receipt

Approve the work, receive the agreed exports and source, and inspect the delivery against its network QA receipt.

A hand completes a check beside portrait and landscape playable builds

Pricing that fits the work

One playable or a full creative pipeline.

Priced to your volume.

We quote each engagement around the concepts, variants, and delivery rhythm you need. The price is open to discussion before you commit.

Explore pricing

New concepts.
Controlled variants.
Agreed network packages.

Shared assets and repeatable production can make a larger batch more efficient. We agree the outputs, review points, source handoff, and QA checks in writing.

A written quote before production

Tell us your estimated creative volume. We’ll discuss the scope and total fee with you before work starts.

Latest research

Practical guides for making clearer playable production and testing decisions.

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September 19, 2026

How to Create Playable Ads for Mobile Games

Production guide; external requirements checked 19 September 2026

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More playables.
Less managing.

Start a playable brief.

Tell us about your game, the creative you want to test, and your target networks. Review your brief before submitting it for scoping.