Interactive end card

A small interactive experience shown after another ad segment, usually before or around the final CTA.

How it differs from a standalone playable

The preceding video or ad segment may already establish the promise, so the end card can focus on a short action or choice. Runtime, asset, and product rules still depend on the destination.

Example

After a puzzle video, the viewer moves one piece to clear the final obstacle and then sees the store CTA. This should be scoped as the actual supported ad product rather than assumed to accept every standalone playable package.

Compare formats in what are playable ads?.