Glossary
User acquisition
The work of reaching and converting new users through paid or organic channels and evaluating their downstream quality.
The system
Mobile game UA connects audience, creative, channel, bidding, attribution, store, onboarding, retention, and economics. Creative production supplies assets and test structure; it does not control the whole system.
More Playables boundary
The current offer covers playable production. Media buying, campaign optimization, attribution analysis, and performance guarantees remain outside scope unless separately stated in a future written offer.
Read the practical UA planning guide.