Glossary

CTA

Call to action: the named control or prompt that takes the viewer to the agreed destination.

Playable requirements

The brief should name the text, destination, timing, host integration, fallback, and behavior before and after interaction. A network may require a host API rather than a normal browser link.

QA

Check that the CTA appears at the intended state, does not redirect automatically, opens only the approved destination, and behaves correctly in the named harness. External approval remains with the network.

Include CTA checks in the QA checklist.