Glossary
Creative velocity
The rate at which a team can produce, review, deliver, and learn from distinct useful creative tests.
Useful velocity
Count accepted decisions and interpretable treatments, not only files. Stable masters, controlled variants, reusable assets, clear approvals, and QA evidence can increase throughput without erasing what changed.
Common confusion
High output can reduce learning when versions lack identifiers, change many dimensions accidentally, or cannot be matched to campaign results.
See how to produce controlled variants.